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Live
has introduced the notion of the sequencer as an instrument.
Launch loops or sound effects on the fly; follow intuition
rather than a fixed linear timeline. Automatic beat-matching
and real-time quantization help creativity keep the
flow. Improvise song arrangements, instantly drop samples
on cue, interact with other performers, musicians or
DJs. Recording, arranging, experimenting and improvising
have never been faster or easier. Since its introduction
in 2001, Live was quickly embraced by studio musicians
and post-production professionals because of the swiftness
and ease with which they could sketch out musical ideas
and edit them to perfection.
About Ableton
Ableton's function is to develop modern software technology
that empowers and inspires creative people. Since the
company started in 1999, more than twenty developers
and business professionals have joined Ableton—many
of them active musicians or DJs. The company has received
outstanding press and customer feedback since the launch
of Live in October 2001. |
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